Advertising is defined as any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor.
Kerin, Hartley & Rudelius, Marketing the Core, McGraw-Hill/Irwin, 2013
Digital Video Ads transform static designs into dynamic presentations…
Purpose of Advertising:
- Create an image
- Communicate a message to a mass audience
- Show how one product is better than another
- Used to promote over a wide spread area
It’s Never Too Late to Increase Your Visibility Online
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