Advertising Theory

Advertising is defined as any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor.

Kerin, Hartley & Rudelius, Marketing the Core, McGraw-Hill/Irwin, 2013

Digital Video Ads transform static designs into dynamic presentations…

Purpose of Advertising:

  • Create an image
  • Communicate a message to a mass audience
  • Show how one product is better than another
  • Used to promote over a wide spread area

It’s Never Too Late to Increase Your Visibility Online

Target Media Group